Nike’s ‘Just Do It’ Attitude Pays Off In The Metaverse

The company’s Nikeland metaverse proves a hit among Roblox players. Since the launch of Nikeland, a virtual world built by Nike inside the hit video game Roblox, the company has been visited by almost 7 million people from 224 countries. Here they could browse a digital store filled with Nike products and hang out with popular NBA players. During the NBA All-Star Week back in February, NBA superstar LeBron James stepped into Nikeland to talk directly with fans about basketball, give a few virtual high fives, and help motivate people to get active, either on a basketball court or in

The company’s Nikeland metaverse proves a hit among Roblox players. Since the launch of Nikeland, a virtual world built by Nike inside the hit video game Roblox, the company has been visited by almost 7 million people from 224 countries. Here they could browse a digital store filled with Nike products and hang out with popular NBA players. During the NBA All-Star Week back in February, NBA superstar LeBron James stepped into Nikeland to talk directly with fans about basketball, give a few virtual high fives, and help motivate people to get active, either on a basketball court or in

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