K-pop idols bond with Gen Z and Alpha fans on metaverse platforms

An increasing number of K-pop acts have jumped into the metaverse, a shared virtual world where people can interact with others via avatars, creating virtual spaces to build stronger and closer connections with their fans. Girl group Billlie met their fans on local telecommunication carrier SK Telecom’s metaverse platform ifland last week. The latest event is part of the girl group’s effort to expand its…

An increasing number of K-pop acts have jumped into the metaverse, a shared virtual world where people can interact with others via avatars, creating virtual spaces to build stronger and closer connections with their fans. Girl group Billlie met their fans on local telecommunication carrier SK Telecom’s metaverse platform ifland last week. The latest event is part of the girl group’s effort to expand its…

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