Branding in the metaverse – protecting and enforcing IP rights

Facebook’s recent rebranding to Meta has significantly increased interest in the “metaverse”. As more and more brand owners begin providing goods and services in the metaverse, it will become increasingly important to secure trademark protection for virtual goods and services to combat inevitable infringement. This article is part of a series exploring the evolving IP landscape in the Internet, digital media and e-commerce industries.

Facebook’s recent rebranding to Meta has significantly increased interest in the “metaverse”. As more and more brand owners begin providing goods and services in the metaverse, it will become increasingly important to secure trademark protection for virtual goods and services to combat inevitable infringement. This article is part of a series exploring the evolving IP landscape in the Internet, digital media and e-commerce industries.

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